AD Associates, London based experiential and spatial design studio, is delighted to announce they have been selected as a winner for the UK Chapter of NEWH Top ID 2022.

NEWH is the premier networking resource for the hospitality industry, providing scholarships, education, leadership development, recognition of excellence, and business development opportunities.

The NEWH chapter and regional boards determine the Top ID award to recognise design excellence and promote design firms engaged in supporting NEWH and its mission of scholarship and education. It is the second time AD Associates have won the award.

The award was won following an assessment of AD’s Crystal Endeavor project and the Spirit Adventure suites and restaurant venues by the NEWH judges.

Saga Spirit of Adventure The Pearl Suite

Chris Finch, Founder & CEO, has said,

“We are honoured to be selected as a winner for the UK Chapter of NEWH Top ID 2022. It’s great news to start the year as we all continue to work through the pandemic. The team is delighted to be recognised by the rest of the community. We hope to continue creating positive change and impact for our clients, team, and the wider community. Thank you, NEWH.”

In March, an award ceremony will occur at Roca London Gallery, Chelsea Harbour. You can find more information on the NEWH Top ID Award and the complete list of winners here.

Saga Spirit of Adventure Amalfi Restaurant

About AD Associates

Established in 2006, AD Associates is an award-winning, experiential & spatial design agency, specialising in the travel and hospitality sectors and is based in the heart of London. Their talented team cover a diverse range of creative, operational, and technical roles and work across:

  • Strategy & Concept
  • Architecture & Interiors
  • Identity & Wayfinding
  • Artwork & Styling

The company is currently working on several prestigious projects for globally recognised brands.


Cruise Ship Interiors Expo Europe will take place in London on 30th November-1st December. Find out more about the show here.