London-based design agency, AD Associates, have announced their involvement with MSC Cruises and their vessel MSC Seashore, entering service in June 2021.

In what is the first time that the design agency has worked with the brand, they have been entrusted with designing a variety of interior and exterior public spaces.

Chris Finch, the agency’s founder and CEO, has said, “We are truly delighted to be working on MSC Seashore and have been warmly welcomed into the MSC family by all in Geneva and London, I’m confident that the spaces we have curated together will delight guests and prove a great success”.

Built by Fincantieri in Monfalcone, Italy, at 339 meters long, she will become the longest vessel in the MSC Cruises fleet.

MSC Seashore will feature the latest and most advanced environmental technology – making her one of the most innovative all-around ships yet.
Accommodating over five and half thousand guests, more than 40 percent of MSC Seashore has been redesigned and enhanced as a “significant evolution and improvement” over her two sister ships.

Visit the free-to-attend CSIE conference to learn more insights from representatives from both AD Associates and MSC Cruises. Join Trevor Young, Vice President, Newbuilding & Refurbishment of MSC Cruises for the conference-leading session ‘Leader’s Debate – Pillars of Design’. AD Associates’ Director of Marine Projects David McCarthy will be speaking at one of the conference sessions specially curated for the European cruise market, ‘River Cruise Experience’.

Register to attend the first ever Cruise Ship Interiors Expo Europe in Fira Barcelona, 4-5 December.