World renowned interior designer Kelly Hoppen CBE has joined forces with Italian rug and carpet specialists and Cruise Ship Interiors Expo Europe exhibitor Loloey to create a collection of hand-tufted and textured rugs. The ‘Kelly Hoppen Collection by Loloey’ features the designer’s multi-award winning East Meets West style and her passion for neutrals and dynamic textures.

Powered by Loloey’s Italian design approach of masterfully blending an unbroken tradition of workmanship, fine manufacturing and pure creativity, the range combines luxurious materials and textures such as silk, linen, merino wool and metallic yarn with master craftsmanship.

The result is a sophisticated and elegant collection made up of 20 unique designs inspired and influenced by Asia, nature, geometric and linear shapes featured in neutral shades with accents of gold and silver. The rugs are stylish and versatile, making them a perfect addition to any and all design schemes.

Commenting on the collection, Kelly Hoppen CBE said:

“This collection is exquisite and I am so proud of what Loloey and I have created together. Each of the designs balance colour, texture and materials so beautifully. I’m excited for people to discover that rugs can be more than something lying underfoot and can make a real design statement, bringing a touch of luxury to a space.”

Featured designs include:

Composition 02 – Inspired by contemporary minimalist art, the fluid strokes and layered shapes create dynamism and movement complementing the simplicity of this design. The luxurious blend of merino wool makes for an exquisitely plush feel.
3m x 2m, customisable

Twigs – This piece is influenced by the sensory experience of nature: feeling crunchy twigs underfoot and admiring the intricate veins of autumn leaves. The dark hue gives this design a deep and natural character, whilst the white brings a refreshing element.
3m x 2m, customisable

Brushstroke 02 – This abstract modern carpet draws heavily on Eastern influences, and the expert use of shadowed strokes and intersecting blocks gives a powerful depth to this design.
3m x 2m, customisable

With over half a century of experience in the industry, Loloey is esteemed for the exhaustive collection of techniques and materials at their disposal. An Italian family business with a global reach, Team Loloey have some of the best credentials in the field and bring an unparalleled expertise of rugs and carpets to this collaboration. Speaking on the collaboration, William Loloey:

“It has been a pleasure to develop this collection with Kelly. Ours was a true collaboration, a fruitful exchange of ideas. We have pushed our technical boundaries developing techniques that bring to life Kelly’s conceptional ideas, resulting in an original and unexpected collection in pure Kelly Hoppen style.”

Brushstroke 02

Learn more about Cruise Ship Interiors Design Expo Europe here.