Born and raised in the Netherlands, Hans earned a master’s degree from the University of Amsterdam and an MBA from New York University and is fluent in several languages. Hans Rood began his career in the travel industry more than 25 years ago and has held executive management positions at KLM Royal Dutch Airlines, Royal Caribbean, Cunard, Seabourn, Holland America, and Hurtigruten. For his various roles, Hans has lived in London, Oslo, New York, Seattle, and Miami.
As co-founder and CEO of Transcend Cruises, his active involvement has been in product customization, sales strategies, branding, global sales, and marketing efforts for B2B charter clients as a perfect venue for MICE and affinity groups.
With its innovative ship design, Transcend encompasses top-of-the-line technology, meeting facilities, wellness, and the highest sustainability levels on the rivers of Europe. Transcend started its first cruise in August 2023 with the Advance by Transcend, with next generation ship launch slated for November , 2025. The objective of offering an alternative for high-end business, affinity, and leisure travel businesses on the rivers has received accolades from clients and guests.
CEO Transcend Cruises / Innovative B2B solutions for luxury river cruising / Seasoned cruise executive.